Purls of Wisdom

How Offering Unique Programs Increases Camp Registration!

Posted by Laura Kelly on Tue, Feb 23, 2016 @ 11:30 AM

Parents want their kids to have a fun time at camp. What they don’t want is an exact repeat of last year’s camp program.

If as a camp director, you’re looking to increase camp registrations, you need to consistently offer new, unique programs. These unique camp programs will pique a parent’s interest and increase the likelihood of enrollment.

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What else can these unique programs provide?

A Competitive Edge

Unique camp programs can give your program a competitive advantage. If only a few summer camps are offering computer coding classes, you have a better chance of attracting any families that have a particular interest in this area.

Many camps give children an opportunity to play team sports, but how many camps also offer classes for STEM, robotics, theater, writing or handwork? Including these unique classes in your program will show your dedication to all areas of development and help you stand out from the competitors.

A Larger Audience

Offering unique programs allows you to reach a larger target audience. Specialized programs will appeal to parents of all demographics and professions, leading to a higher enrollment rate.

By adding programs focused on sewing, knitting, crocheting and other handwork techniques, you meet the needs of more customers. Parents who sew in their free time may be more interested in enrolling their children in your camp program, knowing that their child can share in their hobby after learning to sew in your class.

Increased Camp Retention

If parents see little to no change in a camp’s activities from year to year, they may decide to enroll their child in another camp program. The last thing parents want is for a camp program to become boring or stale. Even adding one new program every year will give them something new to look forward to.

Instead, parents want their child to try new things, adopt new hobbies and discover new skills. A great way to achieve all of the above is to have their child attend a camp that pushes them out of their comfort zone. The ideal camp program would introduce new activities and broaden their horizons.

Updating your programs every year will provide new opportunities for attendees and increase your number of returning campers. Offering unique camp programs reassures parents that their children will be challenged and actively engaged. Keep camp attendees creatively engaged and exceed parents’ expectations by changing up your camp program and offering unique classes.

TIP: If you’re looking to offer classes and programs that your counselors don’t have the skill-set or resources for, find a camp partner! Finding partner camps that specializes in niché classes allows you to expand your program without having to invest in additional computer, lab equipment, sewing machines, or trapeze equipment!

Are you looking to bring a sewing class or needle arts program to your camp? We offer unique partnership options for summer camp programs. We take care of the instructors, insurance, supplies and sewing machines. All we need from you is a classroom and electricity! If you are interested in working with us, sign up today!

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