The Handwork Studio Partnership with Simplicity Creative Group


The Handwork Studio Creates Line of Sewing Patterns for

Simplicity, Designed Exclusively for Kids

Leading sewing educator for children develops designs for largest pattern manufacturer

 to inspire creativity and confidence in young sewers


The Handwork Studio, LLC, the leading hands-on sewing educator for children offering classes and camps in needle arts, machine sewing, and fashion, has designed a new line of sewing patterns designed specifically for kids to be manufactured and sold by Simplicity, the leading provider of home sewing patterns and related supplies. This series, which includes beginner-level handbag and stuffed animal patterns and intermediate-level comfy pants and skirt patterns, will be available online and in stores throughout the country including specialty fabric and craft stores and mass-market retailers like JOANN and Hobby Lobby in April 2018.


Established in 2001, The Handwork Studio instructs thousands of children every year through its classes, camps, and lessons. With its unique, hands-on access to the target market, the Studio team has ensured that the step-by-step directions are clear and understandable for children as well as parents who may also be new to sewing. Knowing that today’s young generation is accustomed to visiting YouTube to help learn something new, the team has also produced videos to illustrate each pattern. The Handwork Studio has shared the joy of sewing with families for the past 16 years and is thrilled to be able to offer a simple way for their children and their parents to explore and enjoy projects together.


The Association For Creative Industries (AFCI) reports that crafting is a $44 billion industry in the U.S. (up from $30.1 billion in 2011). Television programs, craft sites, and YouTube tutorials are inspiring people to express their creativity through hands-on practical arts, including needlework and machine sewing to make their own clothes. In addition, 64% of surveyed households have at least one member participating in creative activities, such as Needle Arts, Knitting & Crochet, and Sewing & Fabric, with most planning to maintain or increase their activity time.


“Every day at The Handwork Studio, we find joy in guiding young learners as they explore the tradition of needle arts, gain confidence in a finished product that they’ve created, and expand the horizons of their own creativity,” said Laura Kelly, founder and owner of The Handwork Studio. “I have always admired Simplicity as a company, particularly its focus on the needs of niche markets and its commitment to a lifestyle of machine sewing. We are honored to be chosen to design Simplicity’s exciting new line of children’s patterns and can’t wait to share them with the community of young sewers.”


Simplicity, which has been designing and producing sewing patterns since 1927, called on the distinct expertise of the team at The Handwork Studio to create fresh patterns that would enable enjoyment and accomplishment for young sewers.


“Simplicity has always been committed to educating a new generation, and The Handwork Studio’s audience of kids eager to express their creativity is ideal,”

said Margaret Pepe, director of brand management, Simplicity.


With growing concern regarding the impact of technology on the younger generations and an increased emphasis on STEAM learning, with its focus on science, technology, engineering, art, and math to best prepare the next generation of employees and leaders, a return to the tradition of teaching practical arts such as sewing and machine sewing is particularly timely. With more than 40 camp locations in 10 states, The Handwork Studio offers themed programs where young sewers can further develop their skills through hands-on summer learning.


About The Handwork Studio

Founded in 2001, The Handwork Studio provides classes and camps for children in needle arts, machine sewing, and fashion in a fun, relaxed environment. The staff of professional artists and skilled instructors work with the children to learn and develop their new skill, instill confidence, and inspire creativity, while passing down the tradition of teaching practical arts, such as knitting, hand and machine sewing, embroidery, weaving, quilting, fashion, and crafts, to the next generation. The Handwork Studio hosts Summer Camp in more than 40 locations in 10 states, where young learners can strengthen their skills through focused, hands-on learning. 


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